Transforming the digital journey into an automotive masterpiece

Automotive Website Revamp
Branding
Web Design
Framer Development
UI/UX
Modern concept car stands in the driveway

Velocity Motors

Transforming the digital journey into an automotive masterpiece
A digital transformation that elevates the luxury car buying experience, bringing the showroom's sophistication to the screen.

Client

Velocity Motors Group

Released

October 14, 2024
Oct 14, 2024

Timeframe

2 months

Project Type

Automotive Website Revamp

Technology

Next.js Three.js WebGL Prismic CMS Framer Motion
Velocity Motors

Overview

We envisioned a platform that would do more than showcase vehicles – it would create an immersive digital environment where customers could experience the emotional appeal of luxury cars through their screens. The solution needed to blend sophisticated design with practical functionality, making the path from inspiration to test drive booking seamless.
Velocity Motors, representing 12 luxury car brands across Northern Italy, needed a digital presence that matched their exceptional showroom experience. Their existing platform was creating friction in the customer journey, failing to capture the essence of luxury automotive retail in the digital space.
Velocity Motors

The Challenge

The existing website was driving potential customers away, with a staggering 60% abandonment rate during vehicle configurations. The fragmented booking system across different dealership locations created confusion, while the mobile experience failed to serve the 70% of users accessing the site on their phones.
The platform struggled to effectively communicate the premium nature of their vehicles, with limited feature showcase capabilities and disconnected inventory systems. This technical limitation was more than an inconvenience – it was actively undermining the brand's luxury positioning and losing potential sales opportunities.
Velocity Motors

The Solution

We developed a state-of-the-art platform featuring real-time 3D vehicle configurations and cinematic presentations. The new system integrates live inventory across all locations, while our unified booking system streamlines the journey from online exploration to showroom visit.

Next.js Three.js WebGL Prismic CMS Framer Motion

The user experience was crafted to mirror the sophistication of a luxury showroom. We introduced dynamic vehicle presentations with authentic engine sounds, interactive feature exploration, and a seamless transition between browsing and booking. The mobile experience was completely reimagined, ensuring the same level of luxury translates to smaller screens.

Velocity Motors

Velocity Motors

Performance Results

The new platform has transformed how Velocity Motors connects with their clientele. The immersive digital experience has not only increased engagement but has also significantly shortened the path to purchase, with more qualified leads reaching the showroom floor.
Modern concept car stands in the driveway
Modern concept car stands in the driveway
Modern concept car stands in the driveway
Engagement
Engagement

Increase in test drive bookings

100%
100%
100%
Efficiency
Efficiency

Reduction in sales cycle

10%
10%
10%
Conversion
Conversion

Increase in qualified leads

10%
10%
10%

The success extends beyond metrics, marking a fundamental shift in how luxury vehicles are presented and sold online. The platform has become a benchmark in automotive digital retail, proving that sophisticated technology can enhance rather than replace the traditional luxury car buying experience.

Velocity Motors

Final thoughts

The new Velocity Motors platform demonstrates how thoughtful digital design can enhance the luxury automotive experience. By combining cutting-edge technology with intuitive user experience, we've created a digital environment that complements the showroom experience while setting new standards for automotive e-commerce.

Velocity Motors

Credits

Credits

Marco Rossi
Elena Chen
Lucas Weber
Sofia Zhang
Project Lead
Creative Director
UI Designer
Lead Developer

Velocity Motors

Credits

Marco Rossi
Elena Chen
Lucas Weber
Sofia Zhang
Project Lead
Creative Director
UI Designer
Lead Developer
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We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation