Dutch craftsmanship, modern comfort
Digital Product Configurator
Branding
UI/UX
Web Design
Framer Development
Hoekstra Lens
Dutch craftsmanship, modern comfort
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
Client
Hoekstra Studio
Released
Timeframe
3 months
Project Type
Digital Product Configurator
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Hoekstra Lens
Overview
We created an immersive digital platform that captures the essence of Hoekstra's design philosophy while making their customization process accessible to a global audience. The solution needed to honor their craftsmanship heritage while embracing modern digital capabilities.
Since 1978, the Hoekstra family has been crafting exceptional ergonomic furniture in their Rotterdam workshop. While their reputation for quality and innovation remained strong, their digital presence didn't reflect the sophistication of their design process or allow customers to fully engage with their customization options.
Hoekstra Lens
The Challenge
Hoekstra's customers often needed to visit their showroom multiple times to understand the full range of customization options. This limited their market reach and made it difficult for international clients to engage with their products. Traditional online furniture shopping couldn't capture the nuanced quality of their ergonomic designs.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Hoekstra Lens
The Solution
We developed a sophisticated 3D configurator that brings the Hoekstra showroom experience online. The platform features photorealistic visualization, real-time ergonomic feedback, and interactive design tools that help customers understand how each choice affects comfort and support.
Next.js Three.js Shopify Custom 3D Rendering API
The user experience mirrors the personal guidance of the Hoekstra family, walking customers through each decision with expert insights and clear explanations. We integrated their decades of ergonomic expertise into an intuitive digital advisory system.
Hoekstra Lens
Hoekstra Lens
Performance Results
The digital platform has expanded Hoekstra's reach while maintaining their commitment to personalized service. International sales have grown significantly, and customers report feeling confident in their custom design decisions.
Increase in international orders
Confidence in custom configurations
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
